Viracocha
998 Valencia St.
San Francisco
San Francisco
Owner: Jonathan Segull
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Viracocha is a great store in the Mission, specifically on 998 Valencia St.
I have actually been in here a couple of times and was very impressed with the scenic displays.
As for the goods, it's allot of vintage, allot of nic nacs and allot of music... so you think.
In reality, owner Jonathan believes in the idea that the hidden gems with filter through his store to maybe one day land themselves into your own very two hands (and then back again)
It's hard to find a store that respects the quality of craftsman ship and Viracocha has made that it's 'entree' of choice.
Beyond merchandizing they regularly are hosting live performances. Beautiful performances in fact.
The 'theme' so to say, or feeling you get when you walk around this store is, in a sense, a "connection through history." Since we are all connected in sorts to that we all seek an 'At Home Warm' feeling, they have put together a group of material to give you that wonderful feeling every time to walk around. The owner being an avid traveler has seen this world through his own two eyes and wanted to bring his interpretation, mix it with yours, the neighbors and then have a big old fancy party with everyone else's. Pretty sweet.
The story behind the name, Viracocha, is that 'in a sense we are all creators.' Viracocha in the Inca belief system is know for being the god who created all, and in a way we are all creators, we all have something to offer the world and Jonathan wanted to give all of his wonderful creative friends a space to put it in. Thus where he came up for the perfect name. As well as that he has direct lineage to the Inca :)
